A love for material goods
A lawyer was driving his big BMW down the highway, singing to himself, "I love my BMW, I love my BMW." Focusing on his car, not his driving, he smashed into a tree. He miraculously survived, but his car was totaled. "My BMW! My BMW!" he sobbed.
A good Samaritan drove by and cried out, "Sir, sir, you're bleeding! And my god, your left arm is gone!"
The lawyer, horrified, screamed "My Rolex! My Rolex!"